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    How To Win More Writing Gigs With The Perfect Pitch Template

    How To Win More Writing Gigs With The Perfect Pitch Template

    Perfect Pitch Template -

    Being a freelance writer isn’t the easiest job in the world.  When you’re first starting out you have to spend a lot of time  looking for and pitching to new clients.   Even later on, when your regular clients don’t have enough work for you to do, you have to go back to searching and pitching.  

    This is why it’s so important to have a standard pitch template you can tweak just a little bit for every client, saving you hours upon hours that you would otherwise spend crafting fully individualized pitches for each potential client.  

    The art of the perfect pitch isn’t in making it elaborate and huge, but in keeping it simple and eliminating any unnecessary details.  Take it from someone who has screened more writers than I can remember: a simple pitch is the way to go.  So I’m going to let you in on my perfect pitch template, the one I’ve used to land many wonderful clients with whom I’ve established long-term working relationships.

    How to Craft the Perfect Pitch Template

    These are the crucial elements to your winning pitch:

    Dear {Client Name}

    • Use a person’s name whenever possible. They probably have it in their job posting or profile so you already came across it when you were vetting them as a client.

    A bit about yourself and your writing history

    • This introduces the client to you and establishes authority.  Clients are looking for  someone that can not only get the job done, but someone with whom they can get along. Take this opportunity to tell  them a little bit about yourself and your history as a writer to allow them get to know you a little bit more and see why you would get along.

    Why you’d be a great fit for the job

    • Now that you’ve introduced yourself, it’s time to bring the conversation back to them. Highlight how your experience and expertise aligns with their needs. If you can draw comparisons between your past work to their job posting, they are far more likely to see how you will be a great fit for the job.

      *(Pro tip: use language the client uses in their job posting to show you thoroughly read and understand the post.)*

      This is also a great time to point out specific results that you have achieved for a similar client. For example, if you ghostwrote a blog post that received over 100 shares on the first day, tell them that. It is an impressive result that the client would want to know.

      When applying for any gig it is important to show the client how hiring you is going to benefit THEM. Give them compelling reasons to believe you are the best possible candidate for this job.

    Freelance Tip: Use the clients language in your pitch |

    Links to 2 relevant samples

    • Relevant samples back up your claims to competence.Ideally these will be live links of published work that are similar in nature to the writing job for which you are applying. You don’t want to send a YA fiction novel if you are applying for a personal finance blog post. The client wants to know that you can write well for what THEY are looking for. A variety of samples may show them that you have a range, but a similar sample will drive it home for them that you can do their job well.
      When it comes to the number of samples to include in a pitch, trust me when I tell you less is more. Two is perfect. Clients are busy and likely won’t check more than two samples, so they could miss your best one if you send more.  

    A question about the job

    • Asking a question shows that you understand what the job entails and that you’re already thinking about how to get it done in the best possible way.  It also gives the client a reason to respond to you immediately.  That said, keep it to one or two questions. Ask someone too many questions and they’ll decide to respond “later”, which usually means “never”. You can also use this moment to pitch ideas and suggestions about the job but tread carefully, as you might not have all the information you need to be pitching the right sort of ideas/suggestions yet.


    • Close with a line thanking them for taking the time to read your application and let them know you are looking forward to hearing from them. This shows courtesy and reminds them that working with you will be a pleasant experience.


    {Your Name}
    {Your Title}


    An example of what I might have sent to SparkWrite when applying to write for their blog would be:


    Dear Kayli,

    As a published writer and editor, I’ve been producing blog articles and SEO content for over 2 years. I enjoy creating informational content that inspires and educates the reader. My work has been featured on popular sites like Huffington Post and Medium.

    I know how important it is to make sure your message reaches your audience. I specialize in implementing solid SEO strategies to ensure the content I produce for you appears in front of your potential clients. I have produced articles on a variety of topics, ranging from Rape Culture to The Best Picnic Spots in NYC.

    Here are some live examples of my work:

    Screw Work. Let’s Picnic

    You can also see several relevant samples on my SparkWrite portfolio.

    I took a look at your blog and noticed you’re producing articles about writing and freelancing and that you haven’t yet published anything about how to pitch clients. Is that a topic you are planning on covering? If so, would you like to discuss how I would approach it so it would be interesting and useful to both new writers and those with years of experience?

    All the best,
    Amna Shamim
    Writer and SEO Strategist


    Clearly, I went ahead and imagined the possible job listing from SparkWrite, but it likely would have been something along the lines of:

    “Seeking a blog writer to produce content related to freelance writing and how to succeed as a freelancer, whether you’re new to the industry or have years of experience under your belt. 500-1000 words. 1-2 articles/month.”

    The job listings you’re looking at should have the information and detail you’ll need to personalize your pitch. And on SparkWrite, you’ll have access to the client’s profile so you can glean even more information about them and their business. Of course, you can always do a Google search on a client or publication to help you out.

    But remember: simple is better. Don’t get caught up in crafting the most elaborate, comprehensive pitch ever. Give the possible client several solid reasons to respond to you in your pitch without overwhelming them. A simple, straight-forward but personalized pitch like the one above will do that.

    Keep tweaking your pitch and keep pitching until you have enough clients. Like everything else, this is a learning curve you will master, and this standard pitch template will help you get there faster.

    Happy Pitching!

    Win more writing gigs (and save tons of time) with your perfect pitch template |

    About the author

    Amna is a copywriter and SEO strategist hailing from New York City.  She now travels the world, spending the last few years eating her way across North America, Europe, and Southeast Asia.  Next up: South America.  You may also recognize Amna as the Recruitment Coordinator for SparkWrite.  You can follow her travels and writing adventures at or see the world through her eyes on…